Amazon Product Photography – 5 Tips To Get It Right
Amazon is a great platform for modern retail businesses. It allows sellers to reach millions of prospective customers and earn a steady income. However, this platform is also very competitive and you need to have an optimized product page to get the desired sales volume. A good product page has a detailed description of the product, usage instructions if needed, and a few high-quality product images.
Why Do You Need Professional Amazon Product Photography?
Product photography isn’t as easy as it sounds. You can’t just point your smartphone or point-to-shoot camera at a product and get high-quality images. Even sophisticated phone cameras aren’t good enough to create images that look polished and professional on all platforms.
Amazon has millions of sellers and most of them rely on professional Amazon product photography services to get the best quality images. If you want to stay ahead of the competition and get some positive response on the platform, hire an experienced professional for the job.
Amazon Product Photography Tips
When you want to get attention on a popular platform like Amazon, it is a good idea to have a specific plan of approach. Here are some tips on how to successfully create the best possible product page:
1. Primary Image
Your primary image should always be a product on white photograph. This image is minimalist and contains a product on a plain white background. It doesn’t require a lot of preparation or editing, but it is an impactful product photograph nonetheless. The white background doesn’t have any distractions and highlights all of the details of your product. It provides a good contrast to the product’s color and texture. If your product is red, blue, black, green, dark pink, or other such colors, the white background will make the shades shine even more.
An experienced photographer will know how to ensure the product stands out against the background and isn’t overwhelmed by it. They will correct the lighting, contrast, and white balance of the image until it is pleasing to the eye.
2. Secondary Images
Amazon allows up to seven additional images so you can have a product page with eight photographs in total. The secondary images can be creative in-studio, lifestyle, or more product on white pictures. Experts recommend maintaining a balance of all three options. Add a couple of more product on white images from different angles to give customers a clearer view of the item. You can also add creative in-studio images with interesting and relevant background accessories.
Creative in-studio images are more visually-pleasing and provide additional information to customers. For example, you can place a few pens and stationery items on a beautiful desk to highlight its utility. A lifestyle image will contain a model sitting by the desk and working on it.
All three styles of Amazon product photography showcase the products in different ways, which can help customers make a purchase decision.
3. Quality Of Images
Amazon has specific size and pixel density requirements that sellers must adhere to if they want to publish their product images on Amazon. A professional photographer will know all of these requirements and adjust their photography techniques or equipment accordingly. Around 85% or more of the image frame should be occupied by the product and its props. You can dedicate the rest of the image to accessories or background elements.
You can’t use drawings or vector images, especially not in the primary image. The image aspect ratio should be 5-1 and the platform prefers 1:1 or 2:1 images. It requires a minimum image dimension of 200×200 pixels and a maximum dimension of 2000×2000 pixels.
Amazon has several other guidelines that dictate the quality of images. Photographs with sparkling text or other such additions aren’t allowed. You need to make sure the photographs are family-friendly and no pornographic pictures are allowed. Amazon’s guidelines are clearly mentioned on their website but you can also consult with an experienced professional if you want to know more.
4. Factors To Focus On
There are several things you need to focus on when it comes to Amazon product photography. The image will only be impactful if it conveys the right message to the target audience. Here’s a look at some important factors you should focus on:
- The color and dimensions of the product should always be as accurate as you can make it.
- White balance and contrast with background elements should be well-balanced.
- The product should be the hero of the image.
- Ensure the background elements are relevant to the product and add to the story.
- The product image should have a strong brand presence.
- The image should tell a story and provide sufficient information to customers.
- There should be no clutter or distracting elements in the background.
- The product should have a consistent appearance. Don’t mismatch products in the same listing unless you want to show variations in color.
Great product images will attract attention and influence the purchase decision. If you focus on the features listed above, you’ll be able to attract more customers.
5. Things To Avoid
You will get better results from Amazon product photography if you avoid the mistakes mentioned below:
- Blurry or poorly edited images.
- Distracting background elements that take up too much room in the image frame.
- Pictures that look old and outdated.
- Don’t use images that provide contradictory information to prospective customers.
- Don’t use photographs that misrepresent the product in any way. Deceptive advertising will compromise your company’s reputation.
- Avoid using images you don’t have the right to use. Hire a professional photographer or take DIY pictures instead of pulling them from the internet. You may face a copyright violation.
A professional Amazon product photography service will help create a polished product page. You just need to hire a reliable studio for the job. Do some research into different options available in your local area and find photographers with a good reputation. You can speak with past clients, look at their portfolios, compare quotes from different vendors, and then choose a studio.